As internet technology further fragments the mass media landscape it will become increasingly difficult for businesses to manage their advertisements across multiple channels.
In response YOC has developed the capability to create content once and publish it many times, this means that a customer can take one advertisement and have that artwork re-formatted for, and published in, a wide range of web based products across many YOC channels including business directories, weekly e-magazines, sports websites and the new yocTV VIDEO-on demand portal.
YOC acknowledges that advertising ROI isn't just about clicks to your web site or the number of people who read one of our e-magazines or use a SmartPages directory - it is also about how many customers you can connect with.
In the next six months we will be surveying the usage of our products by subscribers in all YOC portals.
Tradies to benefit most from new service
60-70% rely totally on mobile phones for customer contact
How often have you wanted to contact a plumber or electrician during the day only to get a continual busy signal or worse being diverted to an answering service that never returns your call?
I guess most of us can relate to this scenario but thing are about to change.
Following inhouse research where it was found 60-70% of all tradies relied totally on a mobile phone for customer contact SmartPages has developed and released a cost effective SmartLink package to get them online and communicating 21st century style.
Of course mobile phones are often a marvelous communication tool but they do have a number of disadvantages:
* They are expensive to run – most tradies spend hundreds of dollars per month
* Self employed tradespeople have to interrupt their work to answer a call
* Messages conveyed by voice have to be written down or they may be lost and as a consequence upset or lose existing or potential customers
* Customers are not sure their urgent messages left on voicemail will be returned
* Network black spots can reduce coverage or disrupt service
* Mobile phones can be lost or damaged in the workplace
SmartLink provides tradespeople for the first time a website with their own domain name and personalized email for 12 months for less than $500 including the GST.
What’s more, they get a suite of templates to choose from and also get a SmartPages Sponsored Listing (valued at $175 plus GST) included in the package to advertise their services to the local online community.
Some of the advantages of being online:
* with a personal website the range of services available can be detailed
* alternative contacts – landlines, fax, email etc can be supplied
* examples of work/products and services can be illustrated
* personnel, office or van can be shown
* information about when customers will be contacted can be highlighted
* link to other important websites
* professional looking website enhances image
Your SmartPages representative can arrange for a logo to be designed (extra $200 plus GST) or even personally to take the photos if required.
It’s really simple - SmartPages handles everything for you. You sign the order and SmartPages does all the rest. It’s that easy.
For more information. Click here-> | 
